People don’t buy what you do, they buy why you do it

It is evident that today, the power of images surpasses that of the written word. Just as book printing revolutionized information dissemination in the 15th century, modern technologies have transformed how we create and distribute content. The way we consume information has changed in favour of images and videos. It’s not surprising that our world has become visually oriented, if not visually-centric.

Our way of Doing Business is changing. For anyone who has had the chance to play with any of the Large Language model based Artificial Intelligences for more than a few minutes knows that life will never be the same for any of us. We all sensed this change was coming, maybe some of us for years as fans of science fiction books and movies, but the last few years have been staggering in the speed and evolution of these technologies.

As a digital marketing agency, we have been actively promoting and helping our customers make their websites SEO-friendly and optimized. To tell you the truth, sometimes SEO services remind us of Halifax weather: unpredictable and full of surprises, like the recent significant change to Google's search algorithm in March 2024 that affected most SEO reports. Like any other algorithm change, it influenced our website's organic traffic stats too and made us question and revise the way we approach SEO and rely on it.

In the bustling marketplace of today's world, standing out is more important than ever. For small to medium-sized businesses (SMBs), branding is the secret sauce that can set them apart from the competition. Now the word branding has developed a crappy brand of its own, it is now often associated with super expensive projects with fancy designers pitching abstract images and “Brand Stories”. Based on this narrative If you're an SMB owner, you might think branding is just for the big companies. But it’s not!

It’s funny how it doesn’t feel that long ago that we were complaining about trying to fit all of our website elements into a grid that was 960 pixels wide. Only web developers would remember those challenges, and ironically now I wish we could all go back to those days. The reality today is that depending on the kind of audience you have the vast majority of your visitors are using a mobile phone or tablet. Even small screen laptops are much more common than they used to be.

As businesses weigh the decision between investing in marketing tools or developing a sales team, it's crucial to grasp the distinction between sales and marketing – the two interconnected business functions. Exploring why both are equally indispensable for business success can illuminate the path to optimal growth and profitability.

For decades, marketing remained entrenched in print media, encompassing newspapers, magazines, flyers, and other textual advertisements. However, the advent of radio and television caused a paradigm shift, heralding the advertising boom of the 1950s.

Over time, marketing has evolved into one of the world's largest industries, propelled by the internet and mobile technology, which have opened new vistas for advertising. 

In the vast digital landscape, achieving the coveted top spot on Google Search requires an understanding of how search engines work. From comprehending keyword competition to navigating the complexities of content variations and variety of SEO services, let's explore the essential factors influencing your website's SEO performance and address the common question: Why doesn't my website show up at the top of Google Search? 

If your business has its own website, you may not know that it needs to be SEO friendly, but you probably want people to be able to find it! SEO or Search Engine Optimization helps your current and potential clients find your website easily. The primary goal of SEO is to increase organic (non-paid) traffic to a website. More traffic means a potential to have more leads and eventually customers and sales.

When considering the development of a new webpage or enhancing an existing one, you'll have to answer many questions and make many important choices. Among these decisions, a significant one involves choosing between a custom website design or opting for a template solution. Each path presents unique benefits that depend on your objectives, content, and capacity to support your webpage.

You probably remember at least one situation when one of your employees got a letter that was made to look like it was sent from you but actually was some spam message or worse. It might have been created to hijack your customers or block your operations. We hope you deleted it...

Are you a small or medium-sized business owner? And you are sure cybersecurity is something ephemeral or for big companies to worry about? Or do you think that you are not really at risk because you don't do e-commerce? The reality is that access to your clients' database, your emails, and all the information you think is secure on the server are the things that might be easily targeted by threat actors whose tools keep evolving.  

In today's landscape of increasing digitization, cybersecurity for businesses, especially small and medium-sized ones, has never been more important. As we rely more and more on technology to help us achieve our business goals, cyber threats become a very real threat for businesses of all sizes. Sophisticated tools, used by the malicious actors behind these threats, underscore the need for businesses to be vigilant, proactive, and well-prepared.