Why Do We Value SEO Services When Developing Your Website?

8 January, 2024

If your business has its own website, you may not know that it needs to be SEO friendly, but you probably want people to be able to find it! SEO or Search Engine Optimization helps your current and potential clients find your website easily. The primary goal of SEO is to increase organic (non-paid) traffic to a website. More traffic means a potential to have more leads and eventually customers and sales.

At Roddis Communications part of what it means to be a digital marketing agency, is understanding the role of SEO in driving organic traffic to your site and improving search engine rankings. Because building effective websites is such a big part of what we do, we always prioritize implementing the proper SEO structures right from the start of website development. Some clients also decide to add SEO strategy and more comprehensive SEO optimization to their website design process. Regardless of the level of investment by the client, we aim to maximize our clients' online visibility and help them achieve their marketing goals.


Imagine the internet as a huge library where the billions of websites are books. When you search for something on a search engine, it's like looking for information in that library. SEO helps your website become more visible and accessible by making sure that the important words and phrases are prominent in the library, or well known to the libraians if you want to think of it that way! It really is like having your book placed on the promotional shelf at the entrance of the library, seen as soon as people walk in the door. Or maybe thinking of it being placed on the Staff’s Picks shelf in the bookstore so its an obvious choice for shoppers. It can be helpful to take these concepts and outline the most important jobs SEO could do for your own website:

Enhanced Visibility

Search engines drive most of the web traffic, all of us today use search engines like Google or Bing to find the websites and online resources we want to find. Even things like YouTube, Facebook and SnapChat have search engines and their content is often also captured and indexed.  When your website appears higher in search results, it gets more visibility and, consequently, more clicks and visits. Think about the last time you used the pager to look through the 2nd, 3rd page or higher. We just don’t do it. We tend to look at the results at the top of our search results, meaning of course that higher visibility, and a higher organic ranking increases the chances of attracting potential customers and readers.


 While there are paid methods to increase website visibility (like pay-per-click ads), SEO offers a cost-effective long-term strategy. Although it takes more time and effort to make your website rank high for specific keywords using non-paid methods, once you start ranking highly, you can receive consistent organic traffic without directly paying for each click. An effective SEO strategy and ongoing SEO program also means that you get the benefit of high rankings that last far beyond any paid approach.

Credibility and Trust 

People tend to trust search engines to help them find what they are looking for. If your website ranks highly or appears at the very top of any search result, users are more likely to perceive it as trustworthy. The right effective SEO structure helps in building this trust by making sure that page titles and descriptions are accurate and easy to understand. By focusing on the right SEO Keywords and Phrases we make sure your site is easy to find when users search for related topics or products.

Improved User Experience

SEO involves optimizing your website's structure, content, and navigation, making it user-friendly. A well-structured site with valuable content loads faster, is easy to navigate, and provides a better user experience. People who visit such a website will likely stay longer, if not give you a call or drop by based on that experience.

Targeted Traffic

SEO and particularly local SEO services help attract relevant visitors who are actively searching for what your website offers. When your site is optimized for specific keywords and phrases related to your business, you can target users who need your products or services. This is especially true with a focus on local SEO optimization, doing this well makes you more visible to those who need you right now.


When we design or update a website we always remember that your website must become a functional tool easy to use and effective, as well as have an attractive design that is modern and fits your brand.  Here are some of the key SEO elements we keep in mind while creating your website.

  • Keyword Optimization. Researching and using relevant keywords throughout your website's content, meta descriptions, titles, and headings to match user search queries.
  • Content Quality. Creating high-quality, informative, and engaging content for readers to get the information they are looking for. The content we create, or help you create should be valuable and relevant to your target audience.
  • On-Page Optimization. Optimizing HTML tags, meta descriptions, images, and internal links to improve a webpage's visibility and usability.
  • Off-Page Factors. Building backlinks from reputable websites, social media marketing, and other external factors that contribute to your site's authority and credibility.

SEO services and tools play a vital role for both established enterprises and start-ups alike. For businesses with an established reputation and a steady stream of customers, optimizing website can enhance their leadership position with minimal financial and time investments.

Investing in SEO and local SEO services can save considerable time and effort while delivering faster results. Effectively implemented SEO strategies enable businesses to get the customers they need and reach their objectives efficiently and effectively.

If you are interested in learning more about how Roddis Communications can help please reach out for a no-obligation conversation of how we can help!