Branding & Strategic Marketing

Looking to stand out from the crowd? Then you need to have a branding and marketing strategy that not only reflects your story and values, but differentiates you from your competitors.

We excel at using sales and marketing techniques to accomplish complex business goals. We pinpoint the most effective ways to reach your audiences, identify the steps your company needs to take to achieve success, and tie it all together into a comprehensive strategy.

building a marketing plan halifax, nova scotia

GETTING TO KNOW YOU

The Roddis Communications approach is collaborative. An initial meeting with the client offers an opportunity for general discussions on where the organization is, what it has done, where it wants to go and what it wants to accomplish. A series of questions will be provided by the facilitator to elicit factual and emotional information about the organization and its mission. This information is collected and provides the foundation for further discussions and discoveries.

REVIEW & RESEARCH

Upon completion of the initial meeting we will begin the research phase of the project, collecting and organizing the thoughts developed in the kickoff meetings, as well as looking at class leading examples from similar organizations. Using your insights we will take a look at what is appropriate to your specific market, and what communication styles and content will appeal to your target markets.

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PLANNING AHEAD

A complete marketing plan that includes clear expectations for the year will help keep your marketing activities on track. We can provide scheduled marketing activites and projected costs for each quarter of the year, along with suggestions for how to ensure that project outcomes are tracked and measured for effectiveness.

MONITORING RESULTS

When you work with us, you're not just getting a plan, you're getting a business partner. We can facilitate quarterly meetings to plan in greater detail the campaigns and tracking mechanisms for the upcoming quarter, and review the results of the previous quarter’s campaigns. We are available to support your team with the design and execution of marketing projects including creative concepts, implementation and timing, or tracking and measurement.

monitoring marketing and sales results

In Their Own Words

We engaged Roddis Communications to re-design and develop our company website. Roddis was able to deliver a fresh new look while keeping in mind today’s savvy website users. We especially appreciated their ability to simplify the maintenance of our site allowing us to easily keep our content current once the site was launched.

Working with David and Joy is a pleasure and we are pleased Roddis Communications will continue to provide maintenance support. A great result and a valuable asset to our business!

Anne Smith
Executive Administrator
Greenwood Lane Inc.
In Their Own Words

As a start-up company in Halifax, we looked for a developer that could build a website to get our company noticed. After meeting with David and his team we felt confident that Roddis Communications would be capable of delivering on our expectations. David provided us with great recommendations that aligned with our overall marketing vision for Integrated Staffing. Within two weeks of our first meeting, David had prepared a draft version of our website that was dynamic and professional – exactly what our growing business needed.

Two years later we continue to partner with Roddis Communications for all of our marketing and website development needs. The quality of work delivered by David and Joy has been highly beneficial in getting our small business noticed.

Greg White
Partner and Director of Corporate Services
Integrated Staffing
In Their Own Words

Several years ago we hired Roddis Communications to build us a new website. Since that time we’ve added significantly to the initial site, making it a key tool in delivering value to our customers. David and his team have become invaluable partners, offering ideas, strategies and suggestions for most of our marketing efforts. From web, print, and strategy Roddis Communications has become an extension of our own marketing team.

Trevor Publicover
Director, Sales & Business Development
Armament Technology
In Their Own Words

It’s easy to find people who are willing to sell you things, but much harder to find a long term partner who understands your business and helps you achieve your goals. Roddis Communications has been a partner of ours for years, helping with everyday projects like creative brochure designs, printing and website development, but also advising on branding and communication strategies. We continue to talk to David and the team whenever we need marketing support, they’ve become like another member of our team.

Mike McCarther
Business Development Manager
VistaCare Communications
In Their Own Words

Roddis Communications is our first choice when evaluating the impact of our marketing decisions. David and his team are always able to help us define the strategy behind our marketing ideas, and have helped us become more effective with their advice.

Roddis Communications helps us build a solid plan that turns those ideas into real plans we can work with - or sometimes tells us those ideas aren’t worth the effort. That’s the kind of support that our growing business needs the most.

Brett Fletcher
GM/Owner
Party Ice & Ready Refrigeration
In Their Own Words

Roddis Communications was an invaluable partner during our re-brand and web development project, making the entire redesign process amazing. From sitting down and helping us craft our message , to giving us all the tools we needed to communicate that message, David and his team were there to support us, make suggestions, and helped us turn our values into a compelling story. We continue to work with Roddis Communications to help support our continued growth and expansion.

David Montgomery
Partner, GM
Atlantica
In Their Own Words

“We love our new website. David and the team made the entire redesign process amazing. From sitting down and figuring out what we wanted, to ensuring that we could make all the changes we wanted, the entire process was clearly communicated and easy.

Updating and adding events or courses is very simple, and the ability to add features to the site over time is something we really appreciate.”

Angela Gallant
Executive Director
Gymnastics Nova Scotia
In Their Own Words

Roddis Communications has been a great partner for years. From building and maintaining our website, to helping find and create great content on social media, they are our first call when we think about promoting and advertising our business. We’re always kept busy with our numerous locations, but knowing that the Roddis team is taking great care of our web and social marketing means we can focus on helping our customers. We’ve recommended David and his team to a number of our clients, and wouldn’t hesitate to do so again.

Alan Soulsby
Owner
Bay Equipment Rentals