Digital Marketing

The advertising landscape has dramatically changed. While printed materials and ads have their place, you can no longer solely rely on traditional methods. You need to be able to reach your target audience where they live and in many cases this is online.

From developing social media strategies and content creation, to digital ad campaigns that compliment your company’s goals and objectives, we can create a platform that will help customers find you.

Timely, targeted, results-focused digital marketing

"How do I advertise online effectively?" is a question we hear a lot from our customers. From those new to digital advertising to those who have been doing it for years, the rise of mediums like Facebook, multiple Google Ad options, Instagram, LinkedIn, and more is requiring greater planning, monitoring and strategy to ensure the effective use of marketing budget.

Maximize the effectiveness of your digital marketing budget

We approach digital marketing projects the same way we do everything. Consider the business goals, look at what digital advertising approaches might help support those goals, create a strategy and help ensure that we track and monitor the effectiveness of everything we do. One of the advantages of digital advertising mediums is the ability to gain valuable insights into your audiences, markets and competitors. Taking all of those things into consideration, along with being willing to change if things don't work, is the key to making sure that digital advertising budgets are spent wisely, and focused on a good return on investment.

example of social media digital marketing

Social Media Management

As important as social media can be to your organization’s success, we also know how time consuming it can be. We can help manage your social media accounts so that you and your team have more time to spend on the things you are passionate about.

Digital Marketing Strategy

Do you have a plan for how digital marketing and social media fit into your overall business and sales goals? We’ll help you develop a digital strategy that provides the right mix of your own marketing messages and content, and engaging, relevant information for your clients to help you get the best ROI for your company.

Content Marketing

Every organization doesn’t always have the time or resources to be constantly creating and sharing original content. We can help by creating new and engaging content to share across your social media platforms that will speak to both your business objectives and your target audience(s) and drive people back to your website.

Digital Advertising

We will work with you to create digital ads to compliment your business objectives. Whether you’re looking to hold a contest, advertise on Facebook or run Google AdWord campaigns, Roddis Communications will work with you to design and create content for your ads and help determine your best course of action.

Search Engine Optimization (SEO) & Competitor Analysis

SEO is an everchanging game that can be hard for some teams to stay on top of. Roddis Communications can develop and implement strategies to improve your website’s SEO and Organic Search Rankings. We will source out what keywords your competitors are using, where you and your competition rank for keywords, and implement tactics to improve your organic rankings based on our findings and your objectives.

“It is such a pleasure with David and his team. They have been a great partner with Special Olympics for many years.

Thanks to their creative and knowledgeable team, we were able to design a unique tool that allowed our National Team athletes to track their training and communicate with all of the coaches and specialists supporting them. They are only one phone or message away.

While working with them we appreciated their approach which is that there are never any problems, there are only solutions. We are extremely proud to consider them part of the Special Olympics family and we are looking forward to working with them even more.”

Serge Boulianne, Manager

Games & Competitions, Special Olympics Canada

Start talking to your customers online!

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