Meet the Client
Building Futures has served the Bedford, Sackville and Fall River community for over 40 years. Founded by parents in 1973, the goal of the association was to improve the quality of life of those living with intellectual disabilities who are leaving the school system.
Objectives
We’ve been working with Building Futures since 2022, starting with the redesign and rebuild of their dated website. The goal at the time was to better showcase the organization’s impactful work, promote its social enterprise offerings, enable online ordering, and make it easy for the team to manage and update content independently. As the organization evolved, so did its goals, prompting a broader transformation in brand strategy and visual identity. The Building Futures team wanted to communicate more clearly and consistently, while also introducing themselves to broader and more diverse audiences.
Solutions
We partnered with Building Futures to lead a complete transformation of their brand and communications. Our work included a comprehensive brand refresh, featuring a new logo, updated colour palette, modern typography, and a cohesive brand guideline to unify all communications. We created new exterior building signage and eye-catching pull-up banners; updated communications and collateral, such as a redesigned catering menu, refreshed employee manual, and new print advertisements to support both internal culture and external outreach. And of course, we revamped the website to align the look and feel with the organization’s evolved direction. We prioritized clarity, accessibility, and ease of navigation, ensuring that every visitor can quickly understand Building Futures’ mission, impact, and offerings. Together, these changes helped Building Futures present a unified, professional, and clear identity — ready to connect with new audiences and partnerships.
