Meet The Client
JETCO Inc. is a Nova Scotia developer, builder and property manager with more than 20 years of experience. The company has always been known for their commitment to quality workmanship, materials, and service in management of their residential properties in West Bedford and East Hants, along with commercial space across the Halifax region. We've worked with JETCO since 2018. What started as website work has since grown into an ongoing marketing partnership covering websites, branding, advertising, SEO, content and social media.
In 2025, the partnership entered a new phase as JETCO prepared to bring Brickline North, a new apartment building in the growing Kiln Creek community of Lantz, to market.
Objectives
Where It Started
As JETCO evolved from a general contracting company, to a contractor with some building management, and then to a company focused on building and managing its own properties, it needed a new strategy to communicate its brand online.
Our partnership with JETCO has changed as the company has grown. We started with a website that showed JETCO’s long experience in contracting and ICF construction. As JETCO added commercial properties, we expanded the site to showcase them.
When JETCO launched its first residential building, The Marci at 35, we built a dedicated website and ran advertising to promote it. At that point, the main website still focused mostly on contracting and ICF, with some commercial content and only a little residential.
As JETCO’s business shifted from construction toward property ownership and leasing, we repositioned the website around its commercial and residential rental properties.
We also created digital advertising and social media strategies to increase visibility for JETCO's commercial and residential rental and leasing services. Our approach combined strategic planning, website development and digital advertising, streamlining JETCO's online presence and building market awareness.
New Challenges & Solutions
JETCO's continued growth created two new, connected challenges.
The first was its corporate website. JETCO had become a developer, builder and landlord with a growing portfolio, and its website needed to show that clearly: its experience, its construction approach, its residential and commercial properties, and how each part of the business fits together.
The second was company’s brand new residential buildings in a new community that needed more than a listing on the corporate site. They needed their own identity and a dedicated platform that could build awareness before occupancy and turn that awareness into qualified leasing inquiries.
We had to create that presence while the buildings were still under construction — then keep adapting it as Brickline North and Brickline South moved from construction to pre-leasing, opening and active leasing.
Rebuilding JETCO's corporate website
Out team redesigned and rebuilt jetcoinc.ca to reflect the company JETCO had become. The site brings construction, development and property management into one clear story, and gives each residential and commercial property its own place within it. We built it with new demands of evolving search in mind, so new properties, developments and content can be added as JETCO grows.
Creating the Brickline brand
We worked with JETCO to establish Brickline as a residential brand. The identity was designed to carry across more than one building, so future developments can share a recognizable family connection. The brand became the foundation for everything that followed: advertising, online content, leasing materials and the Brickline North landing page.
Taking Brickline North to market
For the launch, we built rentbrickline.ca, a dedicated landing page for the Brickline North. The site helps prospective residents see what makes Brickline North different, explore floor plans, learn about the community and book a tour.
The site has changed as the project has. Construction updates gave way to floor plans, availability, photography, community content, FAQs and more direct calls to action. It was never meant to be a static launch page.
Building visibility and leasing demand
People need to find a new apartment building well before move-in day. We work closely with JETCO’s leasing team, led by a local real estate manager, to build awareness of Brickline North and bring renters to the website. We plan and manage the digital advertising that builds awareness of Brickline North. We adjusted targeting and messaging as the campaign moved from introduction to pre-leasing to active availability, and review website and campaign performance every month.
Our SEO work on JETCO main website reaches beyond the new building itself. We create useful content about Lantz, East Hants, commuting along Highway 102 and relocating to the area, so we reach and inform people who are still deciding where to live — before they search for a specific building. We also track how JETCO and Brickline appear in AI search tools, where more renters now start their research.
Connecting every channel
Social media supports the same leasing goals as the website, ads and search. We share construction milestones, community information, suite availability and timely updates that reinforce what renters see elsewhere. The result is one coordinated system, not separate campaigns.
An Ongoing Launch, Not a Finished Campaign
Brickline North welcomed its first residents in August 2026, a milestone in a campaign that started long before the doors opened. Our focus is shifting with JETCO's needs: from building initial awareness to leasing the remaining suites, and to growing a long-term digital presence for the Brickline brand and for JETCO itself. That's the value of a long-term partnership. Working as a marketing team for our clients we keep implementing and adapting the strategy as the business moves forward.
