Meet The Client
JETCO is a Nova Scotia construction, development and property management company with experience developing and managing residential and commercial properties. Our relationship with JETCO has grown alongside the company itself. What began as support for its corporate digital presence has evolved into an ongoing marketing partnership encompassing website development, branding, digital advertising, SEO, and content support for the company new residential developments.
In 2025, the partnership entered a new phase as JETCO prepared to bring Brickline North, a new apartment building in the growing Kiln Creek community of Lantz, to market.
Objectives
As JETCO evolved from a general contracting company to a contracting company with some building management, and then to a company focused on building & managing properties, it became obvious that a new strategy was needed to communicate their brand online. The business had four constituent parts that were to be reflected in one website.
Solutions
Our collaboration began with building individual websites for the company’s businesses, and over time moved on to crafting a strategic plan to merge these entities seamlessly, followed by the development of the unified website.
Additionally, we provided support in creating digital advertisements and social media strategies to enhance visibility, for JETCO commercial and residential property rental and leasing services. Roddis Communications approach included strategic planning, website development, and digital advertising, ultimately streamlining their online representation and boosting market awareness.
For under $500 of ad spend, the 4-week campaign generated an overall website traffic increase of 830% with a significant increase in repeat visitors – showing that people came back multiple times.
