Strategic Marketing

Looking to stand out from the crowd? Then you need to have a branding and marketing strategy that not only reflects your story and values, but differentiates you from your competitors.

Our digital marketing agency excels at using sales and marketing techniques to accomplish complex business goals. At Roddis Communication, we pinpoint the most effective ways to reach your audiences, identify the marketing steps your company needs to take to achieve success, and tie it all together into a comprehensive marketing strategy and tactical plan.

Services Included

Monitoring Results

When you work with us, you're not just getting a plan, you're getting a business partner. We can facilitate quarterly meetings to plan in greater detail the campaigns and tracking mechanisms for the upcoming quarter, and review the results of the previous quarter’s campaigns. We are available to support your team with the design and execution of marketing projects including creative concepts, implementation and timing, or tracking and measurement.

Planning Ahead

A complete marketing plan that includes clear expectations for the year will help keep your marketing activities on track. We can provide scheduled marketing activites and projected costs for each quarter of the year, along with suggestions for how to ensure that project outcomes are tracked and measured for effectiveness.

Review & Research

Upon completion of the initial meeting we will begin the research phase of the project, collecting and organizing the thoughts developed in the kickoff meetings, as well as looking at class leading examples from similar organizations. Using your insights we will take a look at what is appropriate to your specific market, and what communication styles and content will appeal to your target markets.

Getting to Know You

The Roddis Communications approach is collaborative. An initial meeting with the client offers an opportunity for general discussions on where the organization is, what it has done, where it wants to go and what it wants to accomplish. A series of questions will be provided by the facilitator to elicit factual and emotional information about the organization and its mission. This information is collected and provides the foundation for further discussions and discoveries.

Helping develop effective strategies for teams and businesses of any size

It can be challenging for companies to navigate a very cluttered landscape of marketing options, and the reality of a fast moving and endlessly changing business environment. We strongly believe that a sound strategy helps provide a clear path forward, with clearly stated goals, assumptions and approaches.

Bad results doesn't mean bad information

One of the major benefits of a sound marketing strategy is the fact that it represents a line in the sand, a snapshot of our current understanding of the market. Much like your website, it shouldn't be a static thing, but an evolving understanding of your goals, and how marketing can help you achieve them. As you execute your strategy and marketing campaigns we can help monitor results and feed new information back into the decision making process, improving our understanding and determining what works, what doesn't, and how our competitors' activities can influence our own conclusions. We help clients navigate the initial strategy creation, and support them as the information comes in and can be applied to make sure we adjust our approaches and work on continually improving the business.

Other Services

Social Media Management Services

Social Media Management is an important aspect of modern business growth, yet it often demands a significant amount of time and resources. We can handle every aspect of your social media presence.

SEO Management Services

Search engine Optimization (SEO) is an everchanging game that can be hard for some teams to stay on top of. We can help you develop and implement strategies to improve your website’s SEO and Organic Search Rankings.

Digital Marketing

From developing social media strategies and content creation, to digital ad campaigns that compliment your company’s goals and objectives, we can create a platform that will help customers find you.

Website Design

Your website is often someone’s first introduction to your company, and whether a visitor decides to stay or go is based on how the website looks, if it’s easy to navigate and has all the information they’re looking for.

Graphic Design & Branding

We make sure everything we create for clients stays true to their brand, and work with you to ensure our design work conveys the message you were hoping for. We’re confident your products and services will never look better.

What Our Clients Say

David Roddis and his team have been a large reason for our company's growth and success over the last ten years. They are out-of-the-box thinkers who always provide honest and transparent suggestions and feedback. They work with us on marketing and advertising strategy, website design, SEO, and creative work, always going the extra mile to provide the best service and product. I cannot think of a more dedicated, professional, and fun team to work with daily.

Jenny Lewis

Vice President of Sales and Marketing, Outdoor-Fit Exercise Systems

Visit Us:
17 Murdock Mackay Court, Suite 201,
Lower Sackville, NS B4C 4G3

Call Us:
902.252.3292

Business Hours:
Monday-Friday 8:30am-5:00pm