Party Ice & Ready Refrigeration
About the Client
Party Ice is the largest manufacturer and distributor of packaged ice in the Maritimes and Ready Refrigeration is a trusted source for residential and commercial heat pumps in HRM.
Serving the Maritime provinces for 15 years, Spring Water Inc. is the name behind the popular brands of packaged ice and bottled water products that you enjoy each day. Party Ice brand products (packaged ice and bottled water) are found in grocery stores, convenience stores and gas stations almost everywhere in the Maritimes.
With a proven history in commercial refrigeration sales and support, Ready Refrigeration is becoming known as a residential contractor of choice for ductless heat pumps.
Managing such a complex distribution channel in the competitive retail food industry means process and organization are key. Brand recognition is important, and needs to be consistent across a wide range of promotional materials, print materials, truck graphics, packaging, and more. Building a solid foundation of brand and marketing assets can make a big difference to internal workflow as well as external sales & marketing.
Roddis Communications provides ongoing support for both companies. Our projects can range from complex direct mail or electronic mail campaigns, to helping design driver tools to increase per stop efficiency. Graphic design, print brokerage and strategic business consulting services mean their managers can focus on improving their business, as opposed to worrying about their marketing. We continue to work with them on an ongoing basis to help grow and improve their operations.