About The Client
Outdoor Fit Exercise Systems is a designer and manufacturer of ergonomic outdoor fitness gyms based in Nova Scotia. They have exported equipment all over North America where it can be found in parks, recreational facilities, and industrial settings. They are well known for their effective, safe, tamper-proof equipment.
The Situation
Outdoor Fit has an innovative and hard working marketing department that was looking for a new angle to increase market share in the park recreation sector. They decided to leverage their long-standing relationship with Roddis through a strategy session to brainstorm and define that new angle.
The Solution
After an afternoon strategy session, the team started working with a new plan to target Pocket Parks, defined as small green spaces in urban areas which are underdeveloped. Roddis developed a complete digital marketing strategy which included new landing pages for their website, white papers, product videos with a Pocket Park focus, social media ad campaigns and SEO optimization for the new angle.
